Thanks to Uncle Jack:

October 20, 1987:
Mr. Smith, Investment Officer (IO) - The phone rings off the hook after the crash, so I tell my secretary to tell everyone I’m dead.

Secretary - Tell everyone you’re dead?

IO - That’s right, tell anyone who calls that I’m dead until I can figure what to tell them about their accounts.
Secretary - Okay.

Caller, Mr. Jones - Hello, I want to speak with my investment officer.
Secretary - He’s dead.
Mr. Jones - Okay.

October 21st:
Caller, Mr. Jones - Hello, I want to speak with my investment officer.
Secretary - He’s dead.
Mr. Jones - Okay.

October 22nd:
Caller, Mr. Jones - Hello, I want to speak with my investment officer.
Secretary - He’s dead.
Mr. Jones - Okay.

October 23rd:
Caller, Mr. Jones - Hello, I want to speak with my investment officer.
Secretary - He’s dead.
Mr. Jones - Okay.

next Monday, October 26th:
Caller, Mr. Jones - Hello, I want to speak with my investment officer.
Secretary - Hold please.
Secretary - Mr Smith, Mr. Jones keeps calling here asking for you. I told him you were dead all last week and he keeps calling here. What should I tell him now?
Mr Smith - I’ll take the call.
Mr. Smith - Mr Jones, my secretary told you all last week that I was dead. Why would you keep calling here asking for me?
Mr. Jones - I just liked hearing it.