Super Adults (65+)
informal online education promoting financial independence for boomers, and women in particular.
short articles with extensive background resource links
online course format - sessions, lessons, community, interaction, discussion, quizzes, assignments, due dates
an alarming number of boomers who are going to be in serious financial trouble that is preventable. They believe that learning about money management is too hard or too time consuming.
info-education - regular articles provide news, commentary and background on personal money matters that will contribute to a sound introduction to personal financial management over time.
services for a fiancial planner may be beyond the budget and financial experience of the target audience,
needs of these boomers and how best to provide background information and guidance for making informed money management decisions.
point, quote/reference, so what, learn more
case studies, scenarios (experience / feeling), networking, discussion (observation / watching), if I were you, best practices (conceptualization / thinking), get personal (experimentation / doing)
\”week\” ? Sun-Sat - something every day - 60-90 minutes - read, discussion, activity
build outline / framework in 5-7 steps + intro + summary
evaulation - current situation, criteria
planning - objectives, goals, needs, wants
strategy - investment policy statement
management - actuals, indicators